AskTheCity
Skip to content
Ask New York City

Veselka

8.4Friend Score / 10

#8 of 21 Restaurants in New York City

Known forborschtpotato pierogivarenykypotato pancakes (latkes)
Reserve a TableDirectionsBooking links · they don’t affect the Friend Score

The East Village's Ukrainian diner since 1954 — borscht, potato pierogi, and challah French toast served by a third-generation family in the heart of what's left of Little Ukraine. It brought back 24-hour Friday and Saturday service in April 2026. Beloved, affordable, and one of the warmest rooms in downtown Manhattan; expect a weekend brunch wait.

Key facts

Hours
Mon–Thu 09:00–00:00
Fri–Fri 09:00–23:59
Sat–Sat 00:00–23:59
Sun–Sun 00:00–23:00
Price$$
Phone
Website
Nearest transitAstor Pl (6) or 8th St–NYU (N/W/R), about a 4-minute walk; 1st Av (L) about 7 minutes
Time needed45 minutes to 1.5 hours
Best time to goWeekday mornings or late night; weekend brunch draws the longest waits
Last verifiedJuly 12, 2026

Friend Score

8.4/10
  • Value8.5
  • iconic7.5
  • Freshness9.2
  • Crowd level6.0
  • Authenticity9.0
  • Accessibility9.0
How the Friend Score works →

Frequently asked questions

Is Veselka open 24 hours?
On weekends, yes again — Veselka restored round-the-clock service Fridays and Saturdays starting April 2026, a return to its famous all-night diner roots. The rest of the week it runs roughly 9am to midnight, Sundays closing earlier.
What should I order at Veselka?
Pierogi (potato-cheddar is the classic, get them boiled or fried) and a bowl of borscht — that pairing is the house identity. The Ukrainian breakfast plates and challah French toast are the brunch sleepers.
What does 'Veselka' mean?
It's Ukrainian for 'rainbow.' The name came with the original 1954 candy store and stuck through seven decades of the neighborhood changing around it.
What's the story behind Veselka?
Ukrainian refugee Wolodymyr Darmochwal opened it as a newsstand-candy store in 1954, and it grew into the anchor of the East Village's Little Ukraine. His grandson Jason Birchard runs it today, and since 2022 it's also become a hub of support for Ukraine.
How much do pierogi cost at Veselka?
Plates run about $12-16 depending on filling and preparation, and most of the menu stays under $20. It's one of the better cheap-ish sit-down meals left in downtown Manhattan.
Is Veselka vegetarian-friendly?
Very — potato and sauerkraut-mushroom pierogi, borscht (there's a vegetarian version), latkes, and salads make it an easy stop for vegetarians, with meat-filled classics for everyone else.
Does Veselka take reservations?
It's mostly a walk-in diner, though it has appeared on Resy for some seatings — weekend brunch is when you'll actually wait. Off-hours you can nearly always walk right in.
Is Veselka worth it or just nostalgia?
The food is genuinely good diner-plus cooking at fair prices — nostalgia is the seasoning, not the whole dish. If a warm bowl of borscht at 2am on a Saturday doesn't sound like New York at its best, we can't help you.

Nearby in Ask New York City

Where to stay near Veselka

Compare hotels & stays on Booking.com · doesn’t affect the Friend Score

Find hotels →