The apple pie many locals swear is Amsterdam's best, on the corner of the Noordermarkt in the Jordaan. Fresh-baked all day, huge slices with whipped cream, best with market bustle outside. It's a full cafe too (breakfast, lunch). Expect a queue on Saturdays. Walk-in only, no reservations.
Key facts
| Hours | Mon 07:00-01:00 Tue 08:00-01:00 Wed 08:00-01:00 Thu 08:00-01:00 Fri 08:00-03:00 Sat 07:00-03:00 Sun 09:00-01:00 |
|---|---|
| Price | $$ |
| Phone | — |
| Website | — |
| Nearest transit | Tram 3 to Nieuwe Willemsstraat; Tram 13/17 to Westermarkt then short walk |
| Time needed | 45 min - 1 hour |
| Best time to go | Weekday mornings, or Saturday if you want the market too (but expect lines) |
| Last verified | July 15, 2026 |
Friend Score
7.5/10- Value7.0
- iconic7.5
- Freshness9.3
- excellence7.5
- Crowd level5.0
- Authenticity8.0
- Accessibility7.5
Frequently asked questions
- What does a slice cost?
- Around 5-6 euros for a thick slice with whipped cream. Not cheap for cake, but the portions are generous and it's freshly baked throughout the day rather than sitting in a case.
- Can I get the pie to take away?
- Yes, you can grab a slice or order a whole pie to go, which is smart when the tables are full. Many people take a slice out to a bench on the Noordermarkt and eat it there.
- How long is the wait?
- On Saturdays, when the Noordermarkt is running, expect a line out the door. Weekday mornings are calm. If you just want pie to go, the queue moves faster than for a table.
- Cash or card?
- Card and contactless are accepted. No need for cash, though you'll want some coins if you're also shopping the market stalls, some of which prefer cash.
- Is it near the Saturday markets?
- It's right on the Noordermarkt, so on Saturday you get the organic farmers' market plus the Monday flea/textile market nearby. Combining pie with a market wander is the classic Jordaan morning.
- Do they do more than pie?
- Yes, it's a full cafe-restaurant serving breakfast and lunch (typically 8:00-15:00) with a monthly-changing menu, plus drinks into the night. But let's be real, the apple pie is why people come.
- Do they take reservations?
- No, it's walk-in only, seating is first-come. On busy market Saturdays that means patience. Come early or on a weekday if you want a guaranteed calm sit-down.
- Is Winkel 43's apple pie better than Papeneiland's?
- It's the eternal Amsterdam debate. Winkel's is chunkier and more cinnamon-forward with a crumblier crust, and it's the one many locals name first. Honestly, try both and pick your side, they're a 10-minute walk apart in the Jordaan.
Nearby in Ask Amsterdam
- Noordermarkt Farmers' MarketMarket0.04 km · 0 min walk
- Café PapeneilandCafé0.22 km · 3 min walk
- Café de ReigerRestaurant0.41 km · 5 min walk
- Anne Frank HouseAttraction0.43 km · 5 min walk
- Café 't SmalleBar0.45 km · 6 min walk
Where to stay near Winkel 43
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